





Creative Director: The Vaguest Job Title Since ... (shrugs) I dunno.
It all begiThis one goes out to everyone hiring a Creative Director. You know who you are, and so do I, mainly because I probably just applied to your company.ns with an idea.

Welcome to Direkt!
Hey there, and welcome to the first edition of my newsletter! I'm genuinely excited to have you here as I kick off this journey with something I'm deeply passionate about: exploring Creative Direction as a consultancy model. Yes. It's a tad niche. But before we dive into all that, let me introduce myself and share a bit of my story with you.

The Enigma
This one goes out to everyone hiring a Creative Director. You know who you are, and so do I, mainly because I probably just applied to your company.