FAQ: The Direkt Approach to Creative Consulting
Who is behind Direkt?
Direkt was founded by Dave McVeigh, an award-winning Creative Director with over 20 years of experience working with top-tier brands like Disney Channel, HBO, Ford, and Netflix. Dave combines big-brand expertise with a hands-on approach tailored to the unique needs of small and mid-sized businesses.
Why do you focus on small and mid-sized businesses?
We’ve found that small and mid-sized businesses have the most to gain from clear, actionable creative direction. Many of these companies don’t have in-house marketing teams or access to high-level creative expertise. We love working with entrepreneurs because their passion is contagious, and our strategies often make the biggest impact for businesses ready to grow.
What makes Direkt different?
Direkt eliminates the complexity and overhead of traditional agencies. We provide fixed-price consulting packages and hands-on guidance without the jargon. Our approach is practical, actionable, and designed to help you focus on what matters—growing your business.
What types of businesses benefit from Direkt?
Our services are designed for non-creative industries like insurance, manufacturing, healthcare, and more. If you’re a small or mid-sized business that wants to improve your brand, streamline your marketing, or create impactful content, Direkt is here to help.
How does the process work?
Our process is simple:
Schedule a Discovery Call: Fill out our form and let us know your challenge. We start with a 30-minute conversation to understand your challenges.
Receive a Custom Plan: After the call, we provide a tailored strategy that outlines clear steps forward.
Execute and Transform: With your approval, we dive into implementing the plan and delivering results.
Why should I choose a consultant over a full-time hire?
Hiring a full-time Creative Director can be expensive, with salaries averaging $150,000+ annually—not including benefits. With Direkt, you get high-level creative expertise at a fraction of the cost and only for as long as you need it. Plus, you gain access to our network of creatives for additional support when needed.